What is Hopiasepät? Briefly in English

Hopiasepät is a Finnish strategy consultancy. We believe that once the key substance of the client is in order, communicating and advancing the message of the client will be successful. Hence, we work with strategy, communication and influencing - in that order.

We build on top experience and top networks in politics, media and the EU. Located next to the Finnish Parliament in Helsinki, our consultancy helps our clients, both from private and public sector, to profile themselves with genuinely relevant ideas. We transform the client’s potential into action and find the right partners to proceed with. We build positive influence and significance – relevance positively. We make sure the ideas are noticed by the target audiences and when desired, through media.

We develop sustainable business. We work in the core of digitalisation in industry, services, software, food and bioeconomics. Our projects generate a smarter and a better world.                                                                  

Who we are

We are a small team of experts, having started as a family business in spring 2016. The name Hopiasepät comes from the surnames of the founders; Mr Jussi Seppälä and Ms Henna Hopia. In English it roughly means Silver Smiths, hence the slogan “hammers good”. We mold good potential to something even greater, including good purpose, and do it well!

Our strengths are versality and complementary expertise. We have decades or experience from government, media and politics, combined with excellent networks and the ability to innovate.

We also have strong international expertise, as our experts have lived in Brussels, Paris, Stockholm, and speak several languages.

Jussi Seppälä

Jussi is the CEO and Positive Influencer of Hopiasepät. In the core of digitalising industry, services and software, Jussi has cutting edge understanding of the profound change our society and companies are facing. Jussi knows how media works and how to connect an idea to the right media. He was a well-known TV reporter of Yleisradio (the Finnish Broadcasting Company) for nearly 25 years and has promoted Finland’s influence in EU’s decision making through media in Brussels in the service of the Ministry for Foreign Affairs. Before founding Hopiasepät, Jussi worked for Miltton Networks, writing extensive analyses on business and governmental reforms. In addition to being a sharp brainstormer, analyst and writer, Jussi is also a trustworthy speaker, discussion moderator and media trainer. Jussi’s network of influencers is exceptional.

Contact: jussi.seppala@hopiasepat.fi, +358 50 529 4562, @JussiPositively

Henna Hopia

Henna is the Positive Operator and COO of Hopiasepät. Having a background in politics, the EU, media and think tanks, her strengths are multidisciplinarity, broad knowledge of society and politics, good communication skills and a wide network, as well as operative strengths. She has worked for instance as the Communication Manager at the Finnish Business and Policy Forum (EVA), political assistant in both European and Finnish Parliament, EU correspondent, and in major think tanks in Brussels. Henna has written many international publications, especially on the EU and foreign and security politics. She has a vast expertise in being responsible for high-level events and media operations.

Contact: henna.hopia@hopiasepat.fi, +358 45 601 8886, @HennaPositively

Mikko Norros

Mikko is the Positive Eminence of Hopiasepät, an experienced senior adviser with excellent connections. Previously he has served five Finnish Prime Ministers as their communications representative and has also worked as the Press Counsellor for the Finnish EU Representation in Brussels. Mikko’s comprehensive experience in EU affairs derives from his work at the Council of State and the Ministry for Foreign Affairs. Mikko has been in charge of the communications of Finnish EU presidencies both in Helsinki and Brussels, as well as the EMU campaign in Finland. He also worked as Special Advisor for the Speaker of the Parliament, Mr Sauli Niinistö, now President of Finland.

Contact: mikko.norros@hopiasepat.fi, +358 40 547 6280, @MikkoPositively

Janina Granholm

Janina is the Positive Innovator and responsibility expert of Hopiasepät. She holds a Master’s degree from the Aalto University’s business school focusing on strategy and sustainability. Before Hopiasepät she developed sustainable products, services and business models as a management consultant at Demos Effect, expanded the ResQ Club food waste service abroad in 2016-2017 and coordinated Aalto University’s sustainability network in 2018. Janina’s interest and expertise lies in sustainable food innovations and she closely follows the changes taking place in the consumption behavior of consumers, particularly in regard to plant-based eating. 

Contact: janina.granholm@hopiasepat.fi, +358 40 934 8540, @JanPositively

Some references

Our clients are so far mainly of Finnish origin, but we operate also in wider Europe and elsewhere. Our latest projects have taken us to explore for instance possibilities in Africa.

Danske Bank

AHJO workshop for the executive team of Danske Bank Finland Business Banking in 2017. Testing the strategy, facilitating the new mode of operation and crystallising the new value proposition for the bank.

DIMECC / Finnish digitalising industry

An ongoing clientship since 2016 includes strategic influencing and new openings and media work for the digitalising industry of Finland. Also creating and marketing the largest innovation competition for the largest event of the Finnish industry.

Boosting innovation with an innovative campaign. For instance in 2017, Hopiasepät designed and executed a media campaign, measured by the EU Commission (Kantar Media) as the most effective of all 28 EU countries.

The Forest Academy for EU Decision Makers / Finnish Forest Association

In late 2018 Hopiasepät brainstormed and developed with the Finnish Ministry of Agriculture and Forestry a major new initiative to fight climate change with forestation in Africa through EU-Africa Partnership. The initiative was owned by Prime Minister Juha Sipilä and is ongoing. We also organized widespread media coverage in Finland and the EU: HS, Yle, Kauppalehti, Politico, etc.

Finnish Software and E-business Association

Since 2016 until today, Strategic messages, media work, new openings and contacts for the developer of the Finnish software and E-business industry. Promoting the importance and influence of the leading Finnish digital expertise. Also promoting women to become professionals in the software industry with #Mimmitkoodaa-project (translated: women code).


Fixing Forests. An intelligent technology for treating and using forests sustainably and productively. Unique Finnish forest solution onto the world map – openings, brand, messages, and web as a strategic partner.

KIVO Finland (the Finnish Solid Waste Association)

A strategy work of one year, 2017. Converting municipal waste management to advance circular economy. Nationwide progressive strategy, new role and brand, groundbreaking initiatives. Messaging, media work, website renewal.

Contact info

Strategy Consultancy Hopiasepät Ltd

Pohjoinen Rautatiekatu 11 lh 2, 00100 Helsinki, Finland

CEO Jussi Seppälä, +358 50 529 4562, jussi.seppala@hopiasepat.fi