Positive Influencer, CEO
Jussi finds solutions with innovative ideas. Positive solutions are found when even unpleasant truths are not feared. Trust is the key word.
Through customer cases in the core of digitalising industry, services and software, Jussi has cutting edge knowledge and understanding of the profound change our society and companies are facing – and winners are leading.
Jussi knows how media works and how to connect an idea to the right media. As a well-known reporter of Yleisradio (the Finnish Broadcasting Company) for nearly 25 years, Jussi is recognised from his heavy-weight, bold news stories. In the service of Ministry for Foreign Affairs in Brussels, Jussi promoted Finland’s influence in EU’s decision making through media and other means of communication.
Jussi switched to the private sector via Miltton Networks, where Jussi wrote extensive analyses on business and governmental reforms. At Insano Jussi developed and implemented numerous significant customer projects, which now continue with Hopiasepät.
Jussi knows the means and actors of national and international influencing, both in front of and behind the scenes. The exceptional network of influencers Jussi has acquired in over 30 years is in a key position when building partnerships that cross borderlines.
Jussi is a sharp brainstormer, analyst and writer. An expert in societal and EU matters. Many articles have been born from the pen of Licentiate of Social Sciences. Jussi is also a trustworthy speaker, and has moderated numerous prime minister level debates. Jussi’s media trainings get praised as well—one leaves them with a smile!
Jussi means business, but he also has a sense of humour. He is equally passionate about his hobbies as he is about his work. Singing and boating are close to his heart.
Positive Operator, COO
(on family leave)
Henna is a professional in politics, influencing, international relations and communications, who wants to make the world a better place. She believes in the power of cooperation and breaking boundaries. Henna gets cracking, when others are still holding back.
Henna’s strengths are multidisciplinarity, broad knowledge of society and politics, good communication skills and a wide network, as well as operative strengths. She has worked as a Communication Manager at the Finnish Business and Policy Forum (EVA), political assistant in both European and Finnish Parliament, EU reporter, Visiting Fellow at a think tank in Brussels, and in many challenging projects. Henna knows the party politics as well.
Henna is skilled at analysing and expressing the case. She has written many international publications, especially on the EU and foreign and security politics. Having studied International Relations, Henna is especially interested in knowing what is going on in the world. Six years in Brussels increased her understanding on the importance of European cooperation and widened her contacts further.
Henna grasps the big picture, while not overlooking the details. She has for instance been responsible of organising high-level events and media operations. The training of a military officer has not been harmful either for project management and reaching one’s goals. In addition, Henna enjoys working with everything visual. Her latest free time fun is oriental dance.
Mikko is the Positive Eminence, experienced and with good connections. Mikko has served five Prime Ministers as their communications representative in Finland and abroad and has also worked as the Press Counsellor for the Finnish EU Representation in Brussels.
Mikko gathered a solid experience of the Finnish economy already during his years at the Economic Information Office (Finnfacts, a communication and public affairs arm of the Confederation of Finnish Industries). Mikko’s comprehensive experience in EU affairs derives from his work at the Council of State and the Ministry for Foreign Affairs.
He has also managed extensive, high-priority projects. Mikko has been in charge of the communications of Finnish EU presidencies both in Helsinki and Brussels, as well as the EMU campaign in Finland. He also worked as Special Advisor for the Speaker of the Parliament, Mr Sauli Niinistö.
His motto is ‘The most important is the goal’. This might sound a bit blasé but it helps him to hit the targets and create strategies. Of great value is Mikko’s exceptionally wide professional network among politicians, the press and communicators in Finland and abroad – especially in Brussels. He’s not looking at the world without criticism but is a true believer in the EU project.
The world of the Francophonie is very familiar to him. Mikko started his school in Brussels and has since been living and working several times in Belgium. He’s also lived in Paris and moved lately back to Finland after two years in Stockholm. He graduated from the University of Helsinki having studied French, Italian, linguistics and political history. No wonder his penchant is for international affairs.
Mikko feels at home as well in the North with the Lapps as in the EU cabinets or amid a good loud discussion in Italian. He knows how to ease the tough situations with a good laugh though keeping in mind the goals and solutions.
His freetime is filled with five kids, biking and gardening and a deep love for the Finnish Archipelago – and friends.
Janina’s focus is always on the future, not on defending the past. Therefore, she aims to constantly question current patterns of thought and behaviour. She feels that she is making a difference when she gets people to see things in a new light. As a junior management consultant at Demos Effect in autumn 2017, she got the opportunity to utilize this skill in the development of more sustainable products, services and business models for corporate customers.
All in all, Janina has a strong personal drive to contribute to creating a more sustainable future. How can this be done? Janina’s motto is: “Doing good needs to be made the easiest and the best choice for consumers”. Only when this is achieved can sustainable consumption be possible on a large scale. Janina identifies her earlier employer’s, ResQ Club’s, service as an excellent example of this. ResQ Club is an application through which consumers can buy leftover restaurant food at a discounted price and therefore, save good quality food from going to waste. Food waste is a major environmental problem. For 1,5 years, Janina helped expand the ResQ Club service to several countries as the global recruitment manager.
Janina recently graduated from Aalto University’s business school with a Master’s degree focusing on strategy and sustainability. Janina believes that the best way to recognize the business opportunities sustainability offers is by enforcing a culture of experimentation. A culture of experimentation is based on the idea that even a failed experiment is better than delaying decision making and beginnings.
Janina is particularly enthusiastic about sustainable food innovations. She closely follows the changes taking place in the consumption behavior of consumers globally, particularly in regard to plant-based eating. The role of product development and marketing in supporting sustainable consumption is of significant interest to her and for this reason, she studied the business models around several meat alternative brands (Pulled Oats, Härkis, Mifu, Quorn and Oumph!) in her Master’s thesis in autumn 2017. One of her favourite hobbies is trying the latest plant-based products on the market.
Janina’s strengths include her solutions-oriented mindset and her ability to see the big picture, her positive and open-minded attitude towards people, new things and the future, and her wide network in the food industry. She is at her best when she gets to co-create new business concepts together with different stakeholders and she is skilled at inspiring and bringing out the best qualities of group members.
Work-life balance is a key priority for Janina. In her spare time, she is a passionate world traveller and world cuisine enthusiast. In fact, Janina has both Finnish and Australian citizenships after having lived in Australia for 7 years as a child and English is her other mother tongue. In order to stay fit, Janina actively participates in Les Mills exercise classes, plays tennis and takes trekking trips in the nature.
Elsa, a Geography and Sustainable Development student in the University of St Andrews, is a trainee at Hopiasepät already for the second time because she considers communication and helping others as important parts of a well-functioning society and she also wants to maintain the contacts to her homeland. Before starting university, Elsa used to live and go to school in Brussels, which is one reason why she feels at ease in an international environment and appreciates the significance of European and global cooperation.
Being a Geography student demonstrates Elsa’s willingness to work with spatiotemporal information. Her current interests range from urban studies and sustainability to strategic management, corporate social responsibility, public policy and governance. Elsa has always been ready to step up to the challenges and look for solutions. She enjoys researching and report-writing, is interested in almost everything and is easily excitable—but still finishes what she has started with exceptional perseverance and dedication.
In addition to her last summer’s experience at Hopiasepät, Elsa has acquired valuable teamwork and public relations experience from her previous work experience trainee days at YLE and Vanajavesi Centre. She is currently also working as the Liaison Office for the Environmental Subcommittee of the Students’ Association at the University of St Andrews.
In addition to Finnish, Elsa speaks French, English, Spanish and Lithuanian and has started learning modern Greek by herself. On her free time Elsa studies languages, reads about philosophy, and enjoys cooking.