Hopiasepät brings business and society together. We are experts in strategy, communication and influencing.

We help companies and teams to become even better as well as create new ideas. We build opportunities even from difficult elements and form productive partnerships. We strive towards our clients’ radical success.

We are a strategic partner to our private and public sector customers. We operate in the core of digitalisation: industry, services and software.

We create positive influence. Relevance positively—that is our guiding principle in everything. Good works.

What we do

Are you contemplating your strategy, puzzling about change? 
We mold your strategy and refine your message profoundly. When in need of quick action Strategy AHJO workshop takes your further fast.

Do you need a strategic partner?
We create measures that are effective in the long-term and walk you through the change.

Is your organisation facing problems?
We reveal the sore points with our in-depth-interviews and offer solutions.

Do you want to contact influencers, are you looking for new partners?
We create the right contacts for you, both in Finland and elsewhere.

Would you like to be active in the media?
With you, we build an entity that will get your message through.

Do you face difficult questions in public?
Crisis communication is successful with honest messages, that stand the critique.

Are interviews in front of the camera challenging for you?
With you, we find your personal strengths and train them to top performance. In urgency Media AHJO might be your choice.

Are you looking for understanding of the society?
We analyse situations, assess possibilities, moderate debates. Topics include the EU, security, media, politics, industry, and digitalisation.

In need of change, shaking up and challenge?
Become positive and successful – we inspire and build faith in renewed thinking! Focus on solving problems of your organisation and finding positivity, courage, and inspiration.

We are a service provider for Tekes – get new knowhow (5 000 € + VAT).

AHJO workshop

Strategy AHJO

AHJO workshop tests your strategy and refines your message.

Our workshop is an effective, tailored solution to clarify your company’s or organisation’s core idea, to refine your message and to get it through. We prepare for the day by an in-depth orientation to your company’s situation and goals. We test the strategy also with communication tools; each participant receives their recorded interviews.

AHJO strengthens your team and turns heads into the same direction. Ideal for 5 to 10 people, a management team or other forces of change.

Media AHJO

How to get your message through? Media AHJO tests and works on your message to get transmitted, while also taking your performance to the next level.

This training is much more than a public speaking or media course. In AHJO we go deep into each participant’s work offering new openings and bringing them forward. You will leave AHJO as a convincing speaker and with new ideas.

The day is flavoured with our team’s diverse expertise and enthusiastic approach plus 25 years of experience by a front row TV journalist. Each participant receives all their three studio interviews recorded on camera.

Media AHJO suits all progressive-minded individuals or groups up to about ten participants.


Owned by Hopiasepät, a fresh subsidiary company JUHO Applications develops positive digital solutions to our society’s problems. More to come soon!

New TV-formats improving society are in the pipeline. We’re casting the basis for a better world, with new ideas!


Whom we help


Our strategic services are trusted amongst others by

AHJO workshop for the management team – testing the strategy, facilitating the new mode of operation and crystallising the new value proposition for Danske Bank Finland Business Banking.

Strategic influencing and new openings, media work, creating an innovation competition for the digitalising industry of Finland – profiling the most effective innovation in Europe.

Fixing Forests. An intelligent technology for treating and using forests sustainably and productively. Unique Finnish forest solution onto the world map – openings, brand, messages, and web as a strategic partner.

Converting municipal waste management to advance circular economy. Nationwide progressive strategy, new role and brand, groundbreaking initiatives. Messaging, media work, website renewal.

Strategic messages, media work, new openings and contacts for the developer of the Finnish software industry. Promoting the importance and influence of the leading Finnish digital expertise.

Who we are

Jussi Seppälä
Positive Influencer, CEO

Jussi finds solutions with innovative ideas. Positive solutions are found when even unpleasant truths are not feared. Trust is the key word.

Through customer cases in the core of digitalising industry, services and software, Jussi has cutting edge knowledge and understanding of the profound change our society and companies are facing – and winners are leading.

Jussi knows how media works and how to connect an idea to the right media. As a well-known reporter of Yleisradio (the Finnish Broadcasting Company) for nearly 25 years, Jussi is recognised from his heavy-weight, bold news stories. In the service of Ministry for Foreign Affairs in Brussels, Jussi promoted Finland’s influence in EU’s decision making through media and other means of communication.

Jussi switched to the private sector via Miltton Networks, where Jussi wrote extensive analyses on business and governmental reforms. At Insano Jussi developed and implemented numerous significant customer projects, which now continue with Hopiasepät.

Jussi knows the means and actors of national and international influencing, both in front of and behind the scenes. The exceptional network of influencers Jussi has acquired in over 30 years is in a key position when building partnerships that cross borderlines.

Jussi is a sharp brainstormer, analyst and writer. An expert in societal and EU matters. Many articles have been born from the pen of Licentiate of Social Sciences. Jussi is also a trustworthy speaker, and has moderated numerous prime minister level debates. Jussi’s media trainings get praised as well—one leaves them with a smile!

Jussi means business, but he also has a sense of humour. He is equally passionate about his hobbies as he is about his work. Singing and boating are close to his heart.

Henna Hopia
Positive Operator, COO

(on family leave)

Henna is a professional in politics, influencing, international relations and communications, who wants to make the world a better place. She believes in the power of cooperation and breaking boundaries. Henna gets cracking, when others are still holding back.

Henna’s strengths are multidisciplinarity, broad knowledge of society and politics, good communication skills and a wide network, as well as operative strengths. She has worked as a Communication Manager at the Finnish Business and Policy Forum (EVA), political assistant in both European and Finnish Parliament, EU reporter, Visiting Fellow at a think tank in Brussels, and in many challenging projects. Henna knows the party politics as well.

Henna is skilled at analysing and expressing the case. She has written many international publications, especially on the EU and foreign and security politics. Having studied International Relations, Henna is especially interested in knowing what is going on in the world. Six years in Brussels increased her understanding on the importance of European cooperation and widened her contacts further.

Henna grasps the big picture, while not overlooking the details. She has for instance been responsible of organising high-level events and media operations. The training of a military officer has not been harmful either for project management and reaching one’s goals. In addition, Henna enjoys working with everything visual. Her latest free time fun is oriental dance.

Mikko Norros
Positive Eminence

Mikko is the Positive Eminence, experienced and with good connections. Mikko has served five Prime Ministers as their communications representative in Finland and abroad and has also worked as the Press Counsellor for the Finnish EU Representation in Brussels.

Mikko gathered a solid experience of the Finnish economy already during his years at the Economic Information Office (Finnfacts, a communication and public affairs arm of the Confederation of Finnish Industries). Mikko’s comprehensive experience in EU affairs derives from his work at the Council of State and the Ministry for Foreign Affairs.

He has also managed extensive, high-priority projects. Mikko has been in charge of the communications of Finnish EU presidencies both in Helsinki and Brussels, as well as the EMU campaign in Finland. He also worked as Special Advisor for the Speaker of the Parliament, Mr Sauli Niinistö.

His motto is ‘The most important is the goal’. This might sound a bit blasé but it helps him to hit the targets and create strategies. Of great value is Mikko’s exceptionally wide professional network among politicians, the press and communicators in Finland and abroad – especially in Brussels. He’s not looking at the world without criticism but is a true believer in the EU project.

The world of the Francophonie is very familiar to him. Mikko started his school in Brussels and has since been living and working several times in Belgium. He’s also lived in Paris and moved lately back to Finland after two years in Stockholm. He graduated from the University of Helsinki having studied French, Italian, linguistics and political history. No wonder his penchant is for international affairs.

Mikko feels at home as well in the North with the Lapps as in the EU cabinets or amid a good loud discussion in Italian. He knows how to ease the tough situations with a good laugh though keeping in mind the goals and solutions.

His freetime is filled with five kids, biking and gardening and a deep love for the Finnish Archipelago – and friends.

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